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Inquire today about one of Joseph Jaffe's new marketing cocktails.
jaffe's presentations can be tailor made to your unique needs and specific event at hand. Ideal as a Conference Keynote, and equally effective for your
national sales meeting or more intimate client event.
Choose from the following entrée's below or mix and match a custom presentation a la carte
style:
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Life after the 30-second Spot - based on the soon-to-be-released book of the same title, this will be jaffe's signature presentation.
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Integration: what it is, what it isn't and what it could be - Why Integration as we know it today will almost always fail miserably. The
critical difference between vertical and horizontal integration and the sweet spot which exists when they come together.
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New Branding - Branding is Dead. Direct Response is Dead. Enter New Branding and Branded Response. Knowledge of these two concepts may just
save your job...
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How Technology will save the Media Business - Could TiVo save the endangered 30-second commercial? Are magazines and newspapers doomed? What is
the new role of content in a world where everything is free? The insights and conclusions may very well surprise you.
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Integrating Interactive into the Media Mix - A comprehensive and prescriptive overview and perspective on the role, value and suggested use of
the Web. Think Internet 101 on steroids (not the illegal kind)
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Creativity in Online Advertising - A showcase and high-level overview of the predominant forces shaping the evolution of creativity online. If
you don't walk away from this entirely taken aback by the wealth and depth that's out there, you've seen this presentation before!
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"PowerPoint doesn't suck; you do!" - There are those who recommend against PowerPoint, but that might come from not understanding it; PowerPoint is
an incredibly useful sales aid + tool, but only if its used correctly.
Common ingredients in these concoctions of Jaffe Juice are:
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passion
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provocation
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controversy
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irreverence
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humor
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insight
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vision
Caution: These presentations should not be consumed by those who abhor and resist change. Faint of
heart thru cautiously optimistic however would be ideally suited to sample the fruits of the future. Be
sure to inquire about the "double or nothing" money back guarantee if you need additional nudging.
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