Clients don't ask for much. They just want accountable, measurable, end-to-end holistic new marketing solutions from their agency and communications partners that build the business through building the brand. Simple as that. The only problem is that Integration is like great sex; everybody talks about, but how many actually are doing it? For integration to work properly, the processes of idea generation and media allocation need to be both objective and/or separated. Myth 1: The traditional above the line agency will always be the keepers of the brand Myth 2: Nobody every got fired for putting television on the plan Trust me on these. Inquire about: Integration Services - Strategic services designed to separate and objectify the processes of idea generation and media allocation, deliver integrated new marketing solutions.