Creativity is the lifeblood of this and every other medium. Period. We have a host of challenges to overcome in order to further the legitimacy and credibility of this medium as a viable and quality creative outlet, capable of connecting with consumers' minds and hearts. Fortunately, the road ahead (although bumpy) is clearly marked and mapped by both history/the past and vision/the future. The intricate balance between extending or amplifying "TV on the Web" versus leveraging that which makes this medium truly "well done" (interactivity and involvement) is both subtle and sublime. Here are two pieces I've written which introduce separate yet connected thoughts on this middle ground: In An Industry Call-to-Arms, I outlined the importance of larger formats/ad units. In Calder to Action, I introduce an intriguing art perspective on deepening the dimensions we assign to standard creativity. In Sounding Off, I took issue with things that go blink, bling or ring on the Net. My commitment to creativity is unwavering and I'm just getting started. At iMedia Brand/Summits, I run a Creative segment/panel. On iMediaConnection.com, I conceived and implemented the industry's first centralized destination to showcase excellence in online creativity: the iMedia Creative Showcase. I judged the @d:tech Awards and will get even more involved in the near future I judged the NAA Edgie Awards I judged DFW Interactive Marketing Association's Excellence in Marketing Awards (EIMA) Other exciting developments are on the cards and will be announced very soon - including the launch of the Battle for the Heart Creative Roadshow - WATCH THIS SPACE!!! I consult with Publishers to help them evolve their creative capabilities and offerings. I work with Agencies and Marketers to help them get a good idea of what's out there; what's possible and what's new and improved in their respective industries. So let's do lunch. I'll be the guy dressed in black, with black rimmed spectacles.